Z. Rich

Z. Rich (formally known as Phene) has grown from a small town hero in York, PA, to a notable independent force within the music industry, garnering millions of views & streams online. Finding a balance between the digital age & out the trunk mentality, Z. has graced hundreds of stages including festivals like SXSW & A3C, as well as headlined the Tuner Evolution Car Show tour nationally. Legendary gatekeepers have taken notice, with hip-hop royalty like Sway inviting Z. onto Sway In The Morning multiple times, hand selected to freestyle during the annual year-end SHADE45 Doomsday Cypher.

“You have a chance to become one of the best coming out of your generation.” – Sway Calloway Live on Sway In The Morning (Shade 45)

After spending a decade navigating the music business in Atlanta, Z. Rich has expanded into a full time creative entrepreneur (Founder of High Off Life brand), simultaneously embracing music, clothing, marketing, & film. He’s generated over 500 million video views online for clients & record labels alike, crafting savvy digital marketing campaigns to help build the superstars of tomorrow. This understanding has built a strong perspective of creating music & content with a purpose.

Behind the scenes, Z. has produced & placed music on popular TV shows such as The CHI (Showtime), Twenties (BET), Sistas (BET), Swagger (Apple TV+), & more. Simply put, you can’t fake experience!

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